Many people think that cooking takes lots of time and costs a lot, so they choose fast food instead. I created the brand “Quicook” from the words quick and cook to encourage busy people to cook for themselves. Quicook aims to help people save on ingredients and reduce time cooking. There are three deliverables: a service, an app and a live show. The Quicook ordering service cooperates with supermarkets so that people can order ingredients nearing their expiration date at a lower cost. Users can search for recipes in the app based on their food preferences. Home cooks can get questions answered by a professional chef in real time on the live show.